"If Shelly starts selling that would most certainly indicate bad news. Unless it was just a shot over the bow kind of warning like he has done in the past when he presumable has not gotten his way. "
Thats an interesting thought because there could be another possible scenario. Knowing how much people have been following his buying/selling activity, it would actually be smart on his part to sell 100k or so shares to scare investors into selling which could knock the share price down considerably and allow him to accumulate a lot more shares at a lower price. I really hope and doubt that happens, but with all the shares he has, it makes it very doable.
At the same time, he doesn't seem to care what price he is getting the shares at so I really don't see those games being played by him like the MMs have been.