Absolutely right Rob and most people can't see past their nose until they get hungry at which time they'll notice the eggs and the egg beater sitting there and say "wow, I can beat those eggs and have a great meal and not go hungry" . Well the market has ran out of ideas that work and are getting very hungry and POET has come up with the next generation egg beater. They will soon put 2 and 2 together but they are pig- headed...