I particularly like this phrase in FJ's post under OT Electrical Applications:.

'The POET platform is targeted to enable manufacturers to develop the internal components required within their product offerings (e.g., handhelds and laptops) to be more reliable, operate faster, and operate for longer periods of time'

Remembering Robert Cowell's remark from the lecture FJ posted this weekend;"To sell your product you have to give your customers a reason to buy it". The benefits of POET are going to enhance customer experience with high volume products (e,g. laptops and handhelds) to such a significant degree, without changing whatever underlying Operating System or application the customers prefers, that who wouldn't buy their next Laptop or Mobile 'Powered by POET'.