I agree fairchij
I read in the documentation for the rules about when a company must file an Early Warning Report upon reaching the 10% ownership that some exemptions apply. I believe that an equity fund has such an exemption. I can't find the link at this time, but I'll try to find it later when I'm home from work.
Maybe Atomic has been whispering to some of their buddies. I'd like to know that Atomic's invisibility has been strategic