I suspect/hope that much of the promotion will be launched after they announce some deal(s). We scratch or shake our heads wondering what could be taking so long but I think it is likely that the real effort won't happen until they have significant developments.

I suspect you are right Fairchij.......Atomic most probably has their campaigns all put together and are awaiting the proper moment to roll them out. This is sort of what I was prompting Chris to confirm but he wont...lol. Atomic could even have promotions personalized to individual target audiences.....

I dont particularly care WHAT they have put together (they are the experts after all and they are well respected in their field) , just that they have it ready and waiting.

As always, time will tell...........