Aves, let's see what Leon M. Pierhal said when announcing Atomic as public relations partner:

"We are pleased to be partnering with Atomic in our public relations efforts. We believe that Atomic’s relations hips and insights into the capital markets and the high tech semiconductor industry will be beneficial to building relationships with analysts and the appropriate business and technology media."

My understanding is that Leon puts emphasis on relations instead of, say, having ads in printed magazines or banners on web sites. Surely the company wouldn't publish with whom they successfully established which kind of relation. Each and every information they keep under the hood could be an asset in whatever negotiations. Of course relations to media people could eventually result in articles, but probably only after a substantial success, e.g. reaching the 100 nm target or setting up the PDA. Could be there are quite a couple of media folks prepared, but on the hold – who knows.

"This partnership is another component of our stated strategy to enhance POET technology’s outreach to a targeted investment and high tech community."

Read "targeted community" as "not on the open market". I am not sure about Leon's motivation. It could be as plain as to save resources, but he could also try to offer some exclusiveness to the persons he tries to create relations with.

"As our business is now strictly focused on POET technology, we look forward to working closely with Atomic to ensure that we are effectively communicating OPEL’s strategy, milestones and successes to the proper audiences, in order to maximize shareholder value and expand our overall profile."

Admitted, this didn't work too well, at least not regarding milestones and successes. But perhaps shareholders do not count as "proper audiences". :-(

Andrea (nevertheless "Powered by POET")