So if you had to introduce a disruptive revolutionary technology to the world, how would you do it while looking and sounding credible, instead of the stereotypical mad scientist we hear of. Atomic looks like they are doing this very strategically:
- Make sure the actual tech is in the right hands (e.g white papers and test chips)
- Rebrand the company (new website, new name)
- Have the lead scientist engage the technical community directly (Wired article today)
- Seed mainstream media with a continuing flow of articles, with something new each time (Globe & Mail, PC World)
- Associate with the big names (Intel, AMD in the PC world article)
I really am starting to believe the SP will take of itself as a result of the above already demonstrated activities. Who knows what is still to come.
