It mentions POET right at the bottom. You don't want him to sound like a two-bit stock pumper do you? This is his first blog post on Wired, and it seems he's setting the stage for additional posts, where he will probably introduce the specific POET innovations gradually.

I love it, more mainstream coverage, and that too directly from the head honcho himself!

"Dr. Geoffrey Taylor is the Chief Scientist at POET Technologies, a company that provides a patented process and methodology for the design and manufacture of next generation integrated circuits."