..one other suggestion for Chris Chu is to see if the Web developers can search engine optimize the site so when one types in POET Technologies (or maybe Optoelectronics) in google, the new site is on the first page of results. Not a masssive deal - the site will likely move up over time, but good idea none the less.
A little video/interview with Dr. Taylor or Adam explaining the technology and the market applications may be a good for the ADD tech newbie crowd who first lands on the site (as per Farichij).
Don't get me wrong -the site is fantastic. Great job.