Points International Expands Relationship with Midwest Airlines To Include Global Points Exchange

TORONTO, Nov. 18, 2008 (Canada NewsWire via COMTEX) --

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....Midwest Miles Offers Members the Ability to Trade Miles on Reward Trading
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Points International Ltd. (PTS)(PTSEF), owner and operator of the world's leading loyalty reward program management web site, www.points.com , today announced the addition of Midwest Airlines' loyalty program, Midwest Miles, to the company's Global Points Exchange (GPX). Midwest Airlines already participates in the track, buy, earn, swap, share and redemption services of Points.com, and will now offer its members the opportunity to establish their own exchange rates and trade their Midwest Miles in the Global Points Exchange (GPX) marketplace.

Midwest Miles' more than 2.5 million members will now be able to trade points with members of any other participating program on GPX including Aeroplan(R), Alaska Airlines Mileage Plan, American Airlines AAdvantage(R), Frontier Airlines EarlyReturns(R), Iceland Air Award Points, Delta Air Lines SkyMiles(R) and InterContinental's Priority Club Rewards.

"Midwest Miles is a highly respected frequent flyer program in the airline industry," said Rob MacLean, CEO of Points.com. "Their addition to GPX creates a more robust trading marketplace for our users and offers Midwest customers more functionality and opportunity to redeem miles for flights, products and services."

"The expansion of our relationship with Points.com will give our Midwest Miles members new ways to use their miles, making their participation in the program even more valuable," said Steve Mathwig, director of loyalty marketing for Midwest Miles. "We have earned a reputation as 'The best care in air' and with GPX there is greater opportunity for our customers to use their miles in ways that are most beneficial to them."