Stumbled across this..

Rock2Live Music Festival is a national celebrity and peer-to-peer movement promoting no-texting while driving among teens while raising funds for schools nationwide. These live streamed music entertainment events will be promoted and marketed nationwide while students compete to attend and participate in live events. These are sponsored events ideal for national marketers who strongly support the cause and are interested in reaching a massive audience of teens and moms.

The National Day of Awareness for No-Texting while driving is April 28th, 2013. Our campaign will kick off in the fall with a live interactive multi-faceted celebration whereby high school and jr. high school students and supporters will have the opportunity to participate. This will be a fully interactive and scripted entertainment show designed to bring teens together for the cause of no-texting while driving. We will premiere a "Live" Music Festival in 4th Quarter, 2012 to kick off the campaign. Artists will be announced soon as this event will showcase some of the most talented and up and coming artists in the music business.

http://takethepledge.tv/index.php/press/itemlist/category/103-rock-2-live-news