I'll take BEIB too, if it will raise the pps. LOL!
I think TXOH or SOTM. Since the company name has been changed, maybe the SOTM (Safe On The Move) might be a great option.
I wonder if St. Clair knows what it is, as we speak? I feel like they are getting ready to gear up a hell of a PR.... with the launch. I'm more than ready.