Key point....

"The launch of the new web site will be the precursor to the new product launches."

To me, this sounds like after the site launches, HM3's infomercial will be right around the corner. With Bieber as the spokesperson, will he:

a) narrate it

b) have a pre-taped spot thrown in

c) something in between

d) begin additional promotional efforts after the infomercial is airing

e) mention the branded products and new company name during guest appearences

Can't wait to see what happens!

Justin, follow George Foreman's lead...lol.