Lots of buzz being discussed in anticipation of this event. I view it as a major step to educate the public, put fear into the adults/parents, who are the deciding factor whether to buy the app or not. I don't see tweens or teens begging Mom & Dad to do such. IMO, the older a person gets the less they need the app, because they should be self disciplined enough to not need it. The enterprise side is another matter, where employers will be forced to have PG or iZUP on company furnished smart phones when operating company vehicles.

The discussion/concert is focused on distracted driving and it should be, but the app as we all know has many other features/benefits. The potential consumer needs to be exposed thru any means at the companies disposal, regarding these other benefits...GPS, geo fencing, time outs etc.

I am not of the belief, but want to be wrong, that leading up to this event and after it's over, the PPS to take off. Having said that, emotional speculation can drive the PPS, but company financials improving drastically Q after Q is what will sustain any gains...IMO.

Here's a tag line I came up with a few weeks ago that I use on another email account, and I close this post on the thought.

Overly optimistic speculation, creates unrealistic expectations, resulting in extreme disappointment.