From another board:

Guys...just read the below PR from the initial announcement. Also look at their facebook site. It's coming. We need to be patient. Word will spread like wild fires when they start promoting this. We still have 5 weeks until the event.

MORE NATIONAL RELEASES TO COMES!!
"Spanish River High Stages National Day of Awareness to Stop Texting and Driving Amongst Teens" This is one of many national press releases to come.

AGAIN...EXPOSURE IS COMING!!
"Students will reach out to major talk shows, news publications, and other sources to achieve broad scale national awareness for the cause and the event"

http://www.prweb.com/releases/2012/3/prweb9257432.htm

THE MAJOR EXPOSURE IS COMING in the next week or two!!! IMO!