http://finance.yahoo.com/news/NutraCea-Engages-Alliance-iw-3362876864.html?x=0&.v=1

Press Release Source: NutraCea On Monday August 8, 2011, 9:00 am

SCOTTSDALE, AZ--(Marketwire -08/08/11)- NutraCea (OTCQB: NTRZ.PK - News) (Pinksheets: NTRZ.PK - News), a global leader in the production and marketing of value added products derived from rice bran, today announced the Company has retained Alliance Advisors, LLC to provide strategic investor relations services. Alliance Advisors will assist the Company in broadening its presence in the financial markets while helping investors gain a better understanding of NutraCea's business and investment opportunity. Mr. Alan Sheinwald and the rest of the Alliance Advisors team will be advising the Company in all facets of corporate and financial communications.

"After interviewing a number of investor relations firms, we are pleased to have selected Alliance Advisors as our investor relations counsel. We look forward to working with Alan Sheinwald, Thomas Walsh and the rest of the Alliance team," stated W. John Short, Chief Executive Officer of NutraCea. "Alliance Advisors has a proven track record of successfully representing U.S. publicly listed companies with a broad range of services on both a domestic and a global level. We are confident that together with Alliance Advisors, we will effectively communicate our business model, growth strategy and value proposition to the investment community. We look forward to broadening our exposure to the investment community and expanding our shareholder base."

Alan Sheinwald, President and Founder of Alliance Advisors, stated, "NutraCea is an exciting company that has excellent growth potential across multiple industry verticals based on its rice bran bio-refining model. The company has operations in the United States and Brazil and sales in most major markets across the globe. NutraCea's patented and proprietary processes for bio-refining rice bran, one of the world's most nutrient dense and underutilized food resources, uniquely positions the Company for significant growth in the years ahead. We look forward to working with the Company's new and experienced management team in all aspects of their corporate communication and investor relations needs."