sorry to get you Mankini in a knot...didn't repost the Northern Miner article/podcast because I necessarly agree with it, but merely since it is out there in the public domain, on a fairly widely-read resource mining/exploration news website...I personally think that the backlash was overdone , and presume the advert's intent was to generate attention via controversy , whether one agrees with such a questionably savvy advertisng tactic/approach or not.

Luker