I don't know, Columbo, I thought the booth stuck out. It was well lit, they have a double space unlike most others. And they have NUMA. Maybe they could've have some trays of rock displayed around the booth, I guess. I did see a few booths that looked real cool, but it kinda matched what they were doing - gold, etc.

But since you mentioned it, here's what I'd suggest.

Turn down the lights and make a nice cool green lighting effect. And have videos going on in three sections, showing exploration sites. And have the girls all in green, handing out green NOT-kerchiefs & ties for the men and NOT hosiery & perfume for the women. And Wes should be in green jeans, green sleeves rolled up and wearing a Tilly's mining hat. And for anyone who visited on Sunday, they get an IPOD loaded with NUMA and a free passes to the Trade show & all the parties.

That would make it more appealing. But I'd be fired for spending all that money.

strato-booth