Given the history of the "birds," I would have expected Yellow Bird, Money Bird, Olympic Bird, Sun Bird or some such thing.

Why JJJ? Why the break in tradition?

Any ideas or suggestions?

The only thing I can come up with off the top of my head is that when Wes first saw the assay results he said to himself, "This is the prettiest thing I've ever seen" just as our own JJ walked through the door or popped up on his caller ID or something.

Double J might have been too obvious, so he added a J for good measure. LOL