The reality is that you don't have to be a victim in this environment. You can make money all the way down because, as nothing goes straight up, nothing goes straight down..... unless it's a total depression and people are jumping. At the moment this is not the case. When you know that the stock is ultimately going in a downward trend, you can sell shares after a slight rise in sp, as in a few days ago, and buy those same number of shares back when the sp is down, as in today, and you'll have your shares back with extra money in the account. If you were sure you were at a bottom or one you were happy with, you can also spend the extra money on more shares too. I garnered a little chunk of coin this morning, kept some, and put some back into shares. The psychology of this is what is important. It doesn't matter if you paid $6 for you shares, if NOT is going to .90 or less and you sell some at 1.03, you just made 14%. That's the basic idea. Buying back the same number of shares leaves you with cash you didn't have before, in a bear market.