I really don't know which company is doing a better promotion job. I find it a bit unsettling that a company which has really had nothing concrete (e.g. DDH results) to report should have a better SP performance than one that has, such as NOT. Is it the market's anticipation that this company will produce results superior to NOT's? Is it the proximity to Eagle One? Is their management perceived to be better than NOT's? Is their lower SP more attractive than NOT's? Is NOT being unfairly targeted by manipulators? Is it a combination of all of the above? Hey, I'm only a lowly geo who does his DD as best he can and who is constantly learning, with thanks, from fellow posters on this site how the market works.
Take your choice, or provide something else as an explanation.