If NOT is to bolster the sp it will be for tactical reasons one of which was already mentioned, sustaining the sp over $6. Other than that it occurs to me that the most important other reason is to instill confidence in the stock a key points in time during which process the company can pick up cheap shares for its (our) own benefit as the sp rises. Being disciplined about ones trading is an important lesson to learn and it is unfortunate that some of us overextend ourselves. The company is not in the business of bailing people out for this purpose. They operate for the overall benefit of the company and hopefully, ultimately, that benefits all of us.