No one is asking Noront to put out 'fluffy' or 'garbage' news releases but they are the one's who said the redone assays would be in their hands on May 2nd and it's now May 10th but nothing released. That's discouraging and there is no reason to put a pretty face or 'fluff' on it.
Noront has maintained a good reputation for honesty and dispensing information as it becomes available. This makes the delay in releasing assay and yes visuals on last large bunch of drill holes appear, to some people, to being done on purpose. Personally I don't think that's the case but I'm far from the only one thinking this is just taking too long.