Are you saying they have NOT as a sell based strictly on TA ? That would be absolutely reckless if they are saying "sell if you own it, do not plan on buying it back, and by the way short it for the same reason because it will never go up". It  is plausible they could justify saying " Hold but do not add because there is some probability of a pullback" . But to repeat, it would be absolutely reckless to recommend selling this stock on TA when the FUNDAMENTALS can push it quickly to the stratosphere without notice. TA assumes that FUNDAMENTAL changes and nr's follow such an even and predictable flow they will not or cannot cause major abrupt changes in price. That does not describe NOT, and that says to me  " They have not got a penny in the game".( like many of the shorting hedge fund operators.) TA sounds great to the uninitiated but it is the wrong tool for NOT . Straight spec, great value upside , one NR can instantly make irrelevant all that has gone before. If you do not think its a good story, of course, sell it. but that is not TA