Today's Wall Street Journal says...

The Long and Short of It

"Short" shares are borrowed and then sold in the hope that the share price will fall before the borrowed shares have to be purchased and replaced. A high level of short interest could indicate that a share price is ready to fall, but can also be a hedge, or counterbet, for an investor who has gone "long," or bought a lot of shares of a comapny thinking that the share price would rise.

OK.

So some short because the price is getting ready to fall and some short because the price is getting ready to rise. And, all I need to figure out is which one is the reason the majority of the shorters are shorting and then figure out whether they are right or not.... uugghh.

Looks like back to DD and gut intuition for me. So far, so good.

BK