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Message: PTSC and streaming video - from discussion board

PTSC and streaming video - from discussion board

posted on Oct 07, 2008 08:07PM

Streaming video success or not for PTSC. The following mind set of teens and their "never say no parents" is part of what is wrong with our country. They've got to have it all NOW like the stars do...

Meanwhile, the luxury market is booming. Sales worldwide topped $150 billion last year.

Teens are playing an increasing part in that, according to experts, as Web sites, tabloids and TV shows detailing celebrities and fashion make kids more aware of and demanding for luxury goods than ever before.

"They're prime candidates for luxury," said Gerald Celente, publisher of Trends Journal, a newsletter that tracks a wide range of trends. "Their world is the entertainment world and that's what they're focused into."

Jacqueline Nasser, ELLEgirl Fashion Market Editor, said teens take a cue from shows like "Laguna Beach," "The O.C.," "The Hills" and "My Super Sweet 16" that portray a certain lifestyle.

"They have been surrounded by celebrities and TV programs where fashion is the central point," she said. "They even have younger celebrities in the ads for designer labels -- Scarlett Johansson for Louis Vuitton, Lindsay Lohan for Jill Stuart, etc." InStyle: Make stars' styles your own

Lydia Stover, 16, said she regularly studies celebrity magazines such as People for fashion inspiration and cites Nicole Richie as someone whose style she admires.

Stover, who will be going into 11th grade at Kingston High School in Kingston, New York, saved up $200 dollars for a Coach bag and covets a Gaucho-style bag for fall.

"Sometimes I'll look at what celebrities are wearing, and think 'Oh, that's a cute outfit' and recreate it somehow," she said.

Amy Klaris, a branding specialist at consulting firm Kurt Salmon Associates, said over the past year or two years, having a luxury item has become more important to teens.

"There are so many icons out there right now for them," Klaris said. "There's more people they're looking up to and wanting to emulate, and they can do that through accessories."

Where parents put their foot down depends on their income, said Klaris. And while a wardrobe of Prada might be too much for a parent to handle, they might be more willing to spend on accessories, she said.

IMO

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