I'm back from my morning walk,, and read your post.
I agree with your take on the PR quality.
However the level of 'Creative writing skill required to get the message out,without being accused of HYPING, is probably beyond the ability or desire of any BoD member.. Of course IMO...
I believe that we will get a second shot at the ID from the ITC, and that we will prevail.
That WILL, 'when/if' it happens, be another chance to,"Make a Move", to strengthen ones position.. Again IMO..
Have a HAPPY..