Do you have any evidence for this sentence?
"My guess is Swartz is in full control of this game."
The same goes for your statement that Swartz owns 20mio or even 100mio shares.
And your assumption that Swartz should dump those shares at 22 Cent defies any logic:
Why should he do it NOW when the MMP-show hasn't really begun yet?
Considering he would have that much shares and would be an insider then he would have direct information to what is happening behind the scenes - and yet sell?
I guess you also believe the moon landing was shot in a film studio...