Data mining pays off. This might also become a manipulation tool.
We could all try this by making lots of google searches on PTSC.
Problem is that would cause the SP to fall, if it worked.
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"As the search volume on generic terms such as "debt", "portfolio" and "stocks" fell, the Dow Jones average tended to go up - and vice versa.
An investment strategy based on these search volume data between 2004 and 2011 would have made a profit of 326%.
Google's own researchers found that searches can track the spread of influenza and more recently showed that they
"predict the present" with regard to economic indicators.
In 2011, the Bank of England determined that searches for relevant terms could even predict house price