That may be where the bet is - note the comments about what equates to a blitz targeted in high-tech areas, with a product re-brand and new image.

I would expect Pohl to start bringing on more media-savvy, technical marketing people. I`m looking at this as a revisit of a direction exercised by ex-CEO Richard Blum, but now on steroids (perhaps an over-simplification). One thing that would be EXTREMELY beneficial, is success and incorporation of this technology directly into AMD products. Talk about a foundation to work off for future building blocks....

All in all, I`m strongly encouraged.

Here`s to hoping.