Why..

Some very big companies and well connected players see the benefit..the end users will see and recognize the benefit once it gains a significant foothold and news spreads..

I think RG was a true visionary in this regard. Bash the BOD all you want until you are blue in the face (some have already succeded in this regard) but those facts do not change. I like Baroni and RG see the universal benefit. We just now need to execute. Say what you will about the BOD (some of which I agree) but they did have the vision to put RG into the game. The board is set and the pieces are starting to move - not a done deal by any means..but give the thing a chance for goodness sake!!!!!