Ease:
I believe many of the companies could be a small part of their respective markets, so I am not sure that $10M average is appropriate immediately, but over the long haul it could prove somewhat accurate. It would be nice to have the values of the licenses, especially if three, like today, or more are released together. One amount would be camouflaged by the presence of multiple companies. Another poster recently suggested this, and it seems like a great work-around to the NDA and also the TPL strategy. The more the merrier!
Cheers,
DG