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Message: Avot - Big Time Marketing

Avot - Big Time Marketing

posted on Apr 29, 2009 05:28AM

http://www.marketwire.com/press-rele...


SeeSaw Networks Founder and Chairman Monte Zweben to Address Digital Hollywood's Spring Conference

SAN FRANCISCO, CA--(Marketwire - April 29, 2009) - SeeSaw Networks, a media company offering the most extensive network of place-based digital video advertising, today announced that Monte Zweben, Founder and Chairman of SeeSaw Networks, will address Digital Hollywood's Spring conference on the topic of Next Wave Advertising Platforms, with a focus on SeeSaw's leadership in developing a national network of place-based digital video advertising screens. The discussion will be held on Thursday, May 7th at 1:00 p.m. at the Loews Hotel, Santa Monica, CA.

Place-based digital video advertising, which delivers ads in and around stores, coffee shops, bars, health clubs, gas stations, college campuses and many other locations where people go during their daily lives, is a powerful new marketing channel quickly being added to the advertising campaigns of major brands. Mr. Zweben will discuss how market-leading brands are already leveraging this new medium to drive business results.

Mr. Zweben's session will also include executives from Avot Media, Innovid Media, Zugara, brickfish and Nstein Technologies who will provide a landscape of next generation advertising vehicles.

Under Mr. Zweben's leadership SeeSaw's place-based digital video network has grown to over 50 million weekly gross impressions -- more than primetime TV spots -- and at a fraction of the cost. Since its formation in 2006, SeeSaw has played a prominent role in helping to promote place-based digital advertising as one of the most powerful ways advertisers can intercept today's mobile consumers in the places they visit every day. Digital video screens in locations like coffee shops, gas stations, bookstores and health clubs are an effective and efficient means of delivering brand messages.

Monte brings over 15 years of experience founding and leading successful start-up companies. Prior to SeeSaw, Monte was the founder and CEO of Blue Martini Software -- the leader in multi-channel systems for retailers. Blue Martini revolutionized a new approach to direct response marketing and is now a private company called Escalate Retail. Monte also founded and was the Chairman & CEO of Red Pepper Software, a leading Supply Chain Optimization company which merged with PeopleSoft. Monte's early career was spent with the NASA Ames Research Center as the Deputy Branch Chief of the Artificial Intelligence Branch, where he won the prestigious Space Act Award for his work on the Space Shuttle program. Monte is the co-author of Intelligent Scheduling and has published articles in the Harvard Business Review and various computer science journals and conference proceedings. He serves on the Dean's Advisory Board for Carnegie-Mellon University's School of Computer Science.

About SeeSaw Networks

SeeSaw Networks provides unparalleled media planning and buying technology for place-based digital video advertising. Through its national network, SeeSaw delivers advertising in places where people go in their daily lives -- places like gas stations, coffee shops, grocery stores and health clubs. SeeSaw reaches more people in more places than any other digital video network. Combining over 50 digital signage networks across 30 different types of locations, SeeSaw is the most extensive national digital video network currently in 26,000 venues nationally and growing. SeeSaw delivers over 50 million weekly gross impressions -- more than primetime TV spots at a fraction of the cost. SeeSaw's campaign planning and optimization platform, SeeSawAds.com, enables agencies to easily plan, buy and measure place-based digital video advertising. Using SeeSawAds.com, agencies and networks can customize campaigns across different venues, markets and demographics with unprecedented precision. With SeeSaw, advertisers can intercept people in their daily life patterns where they work, play and socialize.

For more information on SeeSaw Networks, please visit www.seesawnetworks.com

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