Why now? Because RG is pushing it. He is obviously a big proponent of putting his money where his mouth is and I believe he is encouraging other insiders to do the same.

On several occasions when Patriot looked like it was headed for the moon, they bought nothing. After a great Markman - no insider buys - after some big fish siginings - no insider buys and the CEO at the time (Turley) wasn't buying either. They all figured they had enough options to profit on any big spike.