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Benefits to radio stations and syndicated content providers:

Every cellphone becomes a mobile radio.

Brand and Signal Extension: Extension of radio station brand to wireless user base

Interactivity: Radio enters the mobile digital media arena.

Promotion: Complete SMS Alert and Promotional system integrated to Mobilecasting™ Platform, driving listeners to tune in and interact with new offers

Advertiser Revenue: Interactivity will help create successful direct response campaigns for advertisers that get results and provide new revenues (subscriptions, advertising, SMS, commerce).

Reduce Listener Migration: Stop listener migration to other digital formats such as satellite, iPOD, CD, SACD, DVD and MP3.

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