User Experience

''Posting, tagging, and sharing pictures is a great experience from a mobile social network. On an iPhone, for example, users can scroll through high-res pictures of their friends as easily as they can browse digital pictures on their own mobile phone. The next logical step is to shoot, upload, share, and comment on video. Users will be able to shoot a video from their device and quickly post it to their profile. Youtube already offers this feature, but mobile video playback on the most popular social networks is not yet possible. Video playback will enhance the richness of user-generated content and drive engagement and lock-in to the network.

Just like picture viewing, the mobile video sharing experience has to be rich and simple. Social networks can ensure a smooth video playback experience by using a robust video formatting and delivery engine on the backend. The right mobile video delivery tool can support various device formats, hundreds of phone types, all network conditions, and the scale and volume of their mobile user base. The user should be able to browse their friends’ videos and their fan page videos without being slowed down by slow download times and image break up.

Mobile video is best streamed directly to the mobile device’s native media player. This means that a social network application would need to pass the video request to the video streaming engine on the backend, have the video stream to the device’s media player, then pass the user back to the social networking app. Embedding the video inside the application won’t work as the native media player needs to take the entire screen, maximizing the quality of the video. However, it will be easy to design an experience that smoothly passes the user back to the application. Obviously, social networks are intent on keeping the user engaged and active on their network.''

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IMO Dave's smaks at how AVOTs mobile-specific video formatting and delivery platform can/will work with the carriers server-side (backend) to achieve this. IMO another possible revenue outlet above-n-beyond advertising; if chosen.

Remember my 'eiffel tower synerio', well this is pretty close to real-time but in actuality not.

'' The next logical step is to shoot, upload, share, and comment on video. Users will be able to shoot a video from their device and quickly post it to their profile. Youtube already offers this feature, but mobile video playback on the most popular social networks is not yet possible.''

Nice read Dave...

Good Luck to you/us

emit...