``JW promised to seriously consider the purchase of shares.... ...but first of all laughed at him over the phone regarding my ``can`t believe it`` remarks when I found out he didn`t own any stock. I said you`ve got to be kidding, I`ve never heard of a CEO from a publicly traded company not owning stock. So he promised to seriously consider it, and make a decision sometime in the near future...``

I`m going to put myself in the shoes of a typical CEO (Jeffo in this case) and ponder this one awhile to understand what significance there would be to not outright owning shares....