I thing if we want to dive higher licensing fees we need to expect there to be a gap in time while those firms joimning teh party late are getting over the sticker shock.

Licensee: OK I'll pay you .002% of sales ---

 TPL:  Sorry we have enogh cash now to keep ourselv4s afloat the 2nd teir pricing is .006 ( 3 times prior pricing)  

Licensee:  I'm not paying that !!!

TPL: OK 3rd tier pricing is  .014% of sales !!

Licensee: I'll need to think about this

TPL:  Give us a calland will bring the pens!!!