the fact that the SP even pops after an announcement. I would tend to think that even the traders would be leary of buying in considering how quickly it moves back down. I don't know anything about the trading profession but wouldn't you be concerned with getting your hand caught in the cookie jar? It almost seems like at this point the S/P would just hold steady after licensing announcements were made. There so routine now only something out of the ordinary, in a positive sense, would really seem to get some momentum going. Just seems like this isn't the ideal trading stock either, at least not any more. I understand there's a clear pattern but is moves south so quickly it wouldn't appear to be a good idea to trade. Just wondering.