The BODs need to buy shares with money out of their own pockets! Additionally, the company needs to be agressive in buying shares to be held in the treasury.
Just as important, IMO, is that the company take an active role in determining just WHO is selling so many shares on a daily basis. **Unless, of course, they already know it's Swartz**.
Ratchet up the advertising. We pay Hoffman and others for this service. Make them earn their money!
GLTA