I'm sure we could endlessly debate the effectiveness of a marketing campaign initaited in October. I suppose it depends on how elaborate the campaign you envision. Supposing the Judge denies the continuance, and we are to proceed to trial in November, the campaign could depict a greater sense of urgency - get in now before it's too late. With THAT as the attention-getter (and, ultimately, that is the desired marketing slogan until there is a settlement or win in court) and an instilled sense of urgency, it could be just what the doctor, er, lawyer ordered! I guess what I'm getting at is more of a TV ad mentality - "call now, operators are on duty" or "call in the next 15 minutes, and we'll double your order at no extra cost (except S&H)" as opposed to a "take a look at us, make an investment whenever you get around to it" approach.
Bottom line for me (as always): just get rid of the warrants (as planned) and get on with some serious marketing (and make those PR firms earn their keep)!
SGE