Hitachi Renesas - took inspiration from Motorola's 68k design and boosted it to the next level within the SH series. This is what ColdFire should have been. The latest SH4 chips find a home in Internet appliances and even in German cars like BMW and Mercedes. Proposed SH5 for more powerful applications, and after the japanese market Hitachi SH4 is popular with german automotive. The latest SH4 based SH7760 comes with peripheral features for multimedia devices including audio codec and LCD controller.