I think a number of speculators jumped in, based on the hype put out by the company. The 43-101 couldn't justify the hype (cut-off grade of 0.5g/t, for example-pathetic) and bailed. One theme which is repeated on the message boards I've read is that the management overpromises, delays, and underdelivers.
As to where from here, once they get steady production going and IF they don't dilute the sp (for instance, to purchase a concentrator), and if gold holds or keeps rising, it should be worth owning.
That being said, I'm unhappy with management, and will reduce my holdings by 50%.