Can some one explain this to me?

Based on the general belief being reflected by most, companies like Canacord believe NOT is fully priced. We know by what NOT’s people elude to, that NOT’s present value is, let’s say, ‘fair’, based on known tonnage(although there is no official reserve #).

How come than companies like BMK are up 1000%(approx) and FNC up 800%(approx) since NOT’s discovery with out one stitch of ore proven up relating to NOT’s find. I know you are going to say they have, potential, speculation, etc, but so does NOT. So why does NOT, not have potential, speculation, etc build in for increasing their ore size?