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Danny D - This Guy Gets Credit for Discovering LXV Early.

MOBIO – THE NEW BIG BROTHER OF SOCIAL MEDIA
As social media commands incredible valuations, TIME ran the following article that highlights how
companies like Facebook & Twitter are getting rich off celebrity users.
Ellen DeGeneres @TheEllenShow - 8 Nov
Whaaat?! According to this article, Twitter owes me over $3 million. I accept personal checks & Claire's
Whether its music, movies, modelling or sports, celebrities are all too familiar with large corporations
taking advantage of their popularity to make a dollar. And nothing is worse than the Internet and Social
Media.
In 1999 Napster came along and turned the music industry upside down by robbing musicians of their
royalties. This led to many similar services that allow people to share (pirate) music and movies. It has
been a problem for the past decade and will continue to be a problem.
You will see in my report below where 85% of Twitter traffic comes from 5% of the users. And who are
those users? Musicians, actors, models, and sports celebrities. And while the valuation of Twitter is $24
Billion and Facebook is $128 Billion – how did they get there? Off the back of celebrity traffic that in
many cases has not generated a single dollar for the celebrity.
In fact, most celebrities cannot begin to handle their social media traffic and must hire a team to do it
for them. Now it is costing them money while the social media company sells very expensive advertising.
ENTER MOBIO INSIDER – www.mobio.net - THE MONETIZATION OF SOCIAL MEDIA CONTENT
LX Ventures through Mobio is stitching together the largest mobile advertising real estate play in
existence today by being able to deliver ad units to the most engaged users on the top social media
platforms.
The next time a celebrity interacts with their fan base and uploads a photo or video based upon what
their fans would most like to see (determined with the help of Mobio) the celebrity will be putting
money in their own pocket or sharing a portion of it with their favorite charities (again doing so through
Mobio technology).
The Mobio platform will support the monetization of content by posting links to Facebook and Twitter.
They will then add further platforms that may include: Google+, LinkedIn, Wordpress and Line.com
Their model is clear - Consume an ad per piece of content: a photo or video and Mobio revenue shares
with the content producer. Eventually this could become something like the impact Google Adwords
had on the blogging industry.
People that produce viral and engaging content will be rewarded for their quality content.
A ONE-STOP SHOP FOR THE CELEBRITY
The question arises “what keeps Facebook or Twitter” from doing something similar? I believe that is
always a possibility but you must consider how complex the coding is behind sites like Facebook.
Implementing the same type of functionality as Mobio would require massive functional changes to
their platforms. The social media sites would almost need to duplicate each other’s business.
Also another huge benefit Mobio has is that they work across multiple platforms. It is VERY doubtful
that Facebook, Twitter, Google+ , Line, Tumblr, Instagram, Linkedin, etc. are going to work together.
Mobio should eventually work across all these major social media platforms and that is a HUGE benefit
to the power social media user. They learn and utilize one system versus multiple services under
multiple platforms.
Not to mention the fact NO one else is offering this service so Mobio is first to market and that in theory
gives them a huge competitive advantage in a very fast moving digital world.


WHAT IS MOBIO
Mobio (owned by LXV) is launching December 1st
but has been beta testing since summer.
Mobio allows these celebrities with huge audiences to not only better manage the flow of information
and two-way interaction with fans, but GENERATE REVENUE! Either for themselves or a charity.
As the statistics with Twitter showed, social media is dominated by a very small percentage of power
users. This group of even 100 users is responsible for Billions of visits and interactions every month.
The company(s) that can capitalize on this traffic and provide a workable revenue model “may” be
sitting on a technological gold-mine.
We won't know for sure until Mobio launches in December but if (after one or two quarters) this is
ground breaking advertising technology for social media, then the market capitalization (at least in
theory) could go through the roof.
All it would take is for some huge name like Justin Bieber with 46 Million Twitter followers to start using
Mobio (either for personal gain or for charitable purposes).
I have compiled the following from LXV Presentations:
FANS WANT MORE ACCESS
> Celebrities use social media platforms to build their brand by getting closer to their fans
> The ability to connect celebrities directly to their audiences has made social media platforms the top
choice for their fans to reach out
> Celebrities are inundated with hundreds or thousands of incoming requests per day
Bottom Line: Celebrities need a solution that determines which requests are the most important to reply
MONETIZE CONTENT
> The current model of paying celebs to endorse or recommend a product or brand through their social
media posts doesn’t work
> They can be viewed as “selling out” and this has shown to have an immediate negative effect
Bottom Line: Celebrities need a solution that monetizes their content without the negative image
WHAT DOES IT DO?
> Monetizes social media streams (posts) by inserting advertising around, in-front of or within content
> Allows true 2-way fan engagement that is scalable and reduces hours of fan reply each day
> Tells celebrities what their fans most want to know and what types of content will have the most
positive impact on followers
>Publish to existing popular social media platforms…not another platform to join and grow
> Earn revenue each time the celebrity posts new content
With the Mobio platform, they turn user engagement: likes, retweets and other social sharing into a
revenue stream
> They do this by having fans consume an ad unit before unlocking content
> Advertisers want access to celebrities fan’s and are willing to pay industry leading rates for these ad
units
Mobio would work with key influencers (celebrities) with 500k + followers. This business model
generates ongoing monthly ad revenue for the celebrity and also Mobio (LVX). The celebrity may choose
to keep all of his or her revenue or share all or part of it with a designated charity.
Celebrities are the most vital content producers for social media platforms yet, the vast majority of
this activity and traffic goes unpaid. At the same time it becomes a HUGE drain on time and financial
resources to maintain a proper social media presence (critical in today’s digital society).
______________________________________________________________________
THE “WAKE-UP CALL” MOMENT FOR SOCIAL MEDIA
Mobio INsider gives fans personalized two-way social media contact with the celebrities they love while
enhancing their experience and deepening fan loyalty. The Mobio platform allows fans to request
content (pics, videos, questions), vote on the best requests, and receive truly personalized content in
return – an industry first.
The Mobio INsider platform, in addition to deepening the fan connection, gives celebs an efficient way
to monetize the fan relationship beyond concert tickets, t-shirts and singles.
Why does this matter? Well, the “wake-up call” moment for social media has arrived. The “talent” is
driving the value proposition for Twitter and Facebook. Advertisers are charged more as traffic and
subscribers grow on Twitter and Facebook, but (a huge BUT) Twitter and Facebook give little (if any)
revenue to the stars that create the value.
Stars and celebrities are already creating content for social media on a daily, or hourly, basis. But by
utilizing Mobio Insider, a star will create better content, specifically desired by their fanbase, and be
rewarded financially for their content and fan interactions.
______________________________________________________________________
LX VENTURES (LXV) MANAGEMENT
Management, directors and advisory board all have huge venture capital and tech experience. As a
group they have participated early in big U.S. tech companies and cashed out over $2 Billion.
______________________________________________________________


Read more at http://www.stockhouse.com/companies/bullboard/v.lxv/lx-ventures-inc#OAxeVoALQvEkCEZY.99

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