Sandman, all your answers were answered in this previous post:

On Friday, LXV's Mobio added Cristiano Ronaldo, it's biggest signing so far! This has added a new vertical to Mobio with a huge splash in the international sports industry! Mobio now has 2 of the top 20 celebrities on Facebook: Cristiano at number 4 and Lil Wayne at number 19: http://fanpagelist.com/category/celebrities/

They also added Melanie Brown aka MelB aka Scary Spice from the Spice Girls on Friday after market. However, this was not news released. They obviously may News Release it on Monday but what if there is a new trend here that so many stars are starting to come on board that they do not even bother to mention the smaller ones...This would be a sign that the company growing up!

Now, Mark Binns is strongly hinting that Katy Perry, #7 on the Celeb list will be joining Mobio: http://www.mobioinsider.com/thehorseraces/activity/10109

A few weeks ago, most of us could only dream of a signing that big. Now with 2 of the top 20 already signed up, I would not be shocked at all if a few more of the top 20 signed up.

Why are these huge stars signing up with a start up like Mobio?? The main reason I believe is they realize the power of social media, want to give their fans the best experience possible when interacting with them on a social media, want to be participating in a safe environment which Mobio offers and can continue to monetize their popularity without looking like they are selling out. So Mobio has alot to offer these stars!

Now, on the flip side, who would advertise with such a start up in the early day. This is where we can really see the power of the management team as they have been able to attract the likes of Google and many others of the biggest companies on earth in their first month and a half of operation.

I stated from the beginning when I jumped on LXV at 22 cents that this was a play on management. Have a look at the people behind LXV:

http://www.lxventures.com/s/Management.asp

They have some big names with very successful exits on their resumes! I also liked what happened on Friday. The chart was at a double bottom, looked like it could break down and although it seems the plan was to release Cristiano next week, they changed their plan and released him at lunch time on a Friday on an unsuspecting market and blew the shorts away. This to me was a clear signal that shorters better stay away! These guys know what they are doing and are managing both the company and the share price extremely well. The management is why I invested in LXV and is why I will keep riding this horse!

Now, many do not seem to understand the revenue model for Mobio and are dismissing it because they do not understand it. They have 3 add prices: 7, 20 and 50 cents. They run their adds embedded into content and the adds must be clicked on and played in their entirety to reveal the hidden content. This brilliant marketing plan has taken the industry average of 0.5% click rate for banner adds to 35%!!
An amazing stat for online media. Here are a few scenarios to show the potential here.

1) Cristiano has over 50M facebook fans. Let's say during the year, that 10% of his fans click on 2 adds a week at 20 cents per add. 10 cents goes to Cristiano (or his charity) and the other 10 cents goes to LXV. On this one influencer only, LXV would generate 52 weeks X 2 adds per week X 10 cents per add X 5,000,000 fans...$52M

2) When Gangnam style video came out on youtube, they generated record hits, over 800M views in the first month. Now, imagine if that song had been released on Mobio: 800M times 10 cents per add would of yielded $80M!

3) Mobio currently has 26 stars signed up. Some are huge, some...not so much. Now, lets say on average, these stars generate 1 viewed add per week to 1M viewers at 10 cents, this would generate $135M!

Mobio can truly be the next media sensation with revenues now. How much is that worth? What would this be worth to Twitter or Facebook? These guys have hugely deep pockets and are not afraid to pay for what they believe is the next big thing. Look at the offer to Snapchat: a $3B offer from Facebook refused and then a $4B offer from Google also refused. Us Canadians usually do not get the power of social media...I hope that this time, we will be able to recognize Mobio for the potential it has...a truly huge potential.

Buy or do not buy LXV, that is up to you but good luck ignoring LXV during 2014!