No offense but I find Seekingalpha's articles to be...well, not investment advice.
The recent article from jabberwock on ZEN said it all. An article written by a ill-informed investor with a bias.
This article isn't that great. How can he derive a value based on snapchat's valuation from facebook's offer? Snapchat is different in the fact that it's a very very popular downloaded app among the younger adults/teens. And is consistently used. It's similar to instagram, an app that's a go-to app in their areas.
The value of that is immense, once you start using target ads, or other forms of advertisment.
One can't simply say, base on the rankings of Alexa, you can say Mobioinsider is worth this much. Sorry but this article doesn't really cut it.
I believe in the story but again, it's early. I'm holding really because like many, I believe in management.