Kidoz $KIDZ $KDOZF owns the biggest mobile advertising platform for kids and families.  How big?  There are almost 4,000 apps around the world using Kidoz reaching over 400 MILLION kids

As a result $KIDZ is the market leader as the premier provider of safe contextual mobile advertising for kids, which can be seen with these top brands on the $KIDZ network:

• Disney
• McDonald’s
• Hasbro
• Lego
• Trusted Partner of Apple & Google

TRACK RECORD OF RECORD REVENUE GROWTH SINCE 2017

Make no mistake about it $KIDZ is no flash in the pan.  The Company has continually delivered record revenues as follows:

• 2017 $1.9M
• 2018 $3M
• 2019 $4.5M
• 2020 $7.1M
• 2021 $12.4M + 74%

$USD 15,000,000 RECORD REVENUE IN 2022 -  DESPITE GLOBAL AD SLOWDOWN

These record revenues would be an incredible result in any given year … but in 2022 $KIDZ performance was exceptional given the fact it bucked the trend in a year where the likes of Google, Meta, Snap and Warner Bros Discovery shares fall as ad woes weigh.

In addition to the record revenues $KIDZ also delivered record performance in these metrics: 

• 2.1B Paid Impressions
• 1.14B Video Views
• 650M Rich Media Ads

4 MAJOR CATALYSTS PAINT A BRIGHT FUTURE OF GROWTH FOR $KIDZ

After such great revenue growth from 2017 - 2022 could this be the peak for $KIDZ?  Absolutely not according to $KIDZ CEO Jason Williams who points to these 3 major growth catalysts:

1.  BILLIONS OF $$ STILL MIGRATING FROM TV TO DIGITAL  

Traditional television has already lost ~ 50% of its kids audience, who are transitioning to digital via videos and gaming.  That trend is only expected to continue as traditional TV simply fails to keep up with the power and variety of digital media for kids.

As such, logic dictates that kids brands are migrating and will continue to migrate over to digital - which $KIDZ states equates to multi-billions of dollars.

As the owner of the biggest mobile advertising platform for kids and families, with almost 4,000 apps around the world using Kidoz, $KIDZ will be a natural beneficiary of this shift.

2.  KIDS DIGITAL ADVERTISING MARKET GROWING RAPIDLY TO 2031   

The market for kids digital advertising grew to over $US 3.54 Billion in 2022.

More importantly however, as the fastest growing segment Between 2021-2031, it is expected to increase at a compound annual growth rate (CAGR) of roughly 22% to reach $US 21 Billion

3.  BILLIONS … BILLIONS … IN GOVERNMENT FINES FOR VIOLATING KIDS PRIVACY

Ever since the Facebook / Cambridge Analytica scandal of 2016 in which it was discovered that data harvested from millions of people's Facebook accounts was sold without their consent, governments around the world have come down hard on platforms and ad networks to protect private data and how kids are targeted - and the fines have been HEAVY:

$520,000,000 FTC fines Fortnite maker Epic Games $520M over children’s privacy

$400,000,000 Meta (Facebook) Fined $400 Million For Failing To Protect Kids' Privacy On Instagram

$170,000,000 Google and YouTube Were Ordered To Pay Record $170 Million for Alleged Violations of Children’s Privacy Law because the FTC and New York Attorney General alleged YouTube channels collected kids’ personal information without parental consent

$29,000,000 TikTok Faces a $29 Million Fine for Violating Children’s Privacy

As the market leader and the premier provider of safe contextual mobile advertising for kids that is already working with some of the biggest brands on the planet, $KIDZ should be a natural beneficiary of brands looking to avoid these kinds of mega fines by delivering fully compliant ad campaigns.

4.  MARKET CONSOLIDATION

Is $KIDZ a potential takeover target?  $KIDZ continues to build its core business but can not ignore the fact that its main competitor (SuperAwesome) bought by Epic Games In 2020 for undisclosed … which was whispered to be $US 300,000,000

$KIDZ won’t be distracted by market consolidation that is only expected to accelerate but won’t rule out the possibility either.

But wait, there’s more…

Late last night, the company announced Prado: Mobile In-App Technology that Reaches Over 1 Billion Monthly Active Users

Why is this important?

Prado connects brands with targeted digital audiences inside their favorite games and apps.

With the global mobile games market predicted to reach a massive $218.7B in 2024, advertisers are looking to leverage gaming audiences with effective and efficient targeting capabilities. Prado meets those needs by reaching teen, parent, and grown-up audiences across the world's top apps. 

What did Eldad Ben Tora, Prado President have to say?

"Prado is an exciting business unit for Kidoz that comes after years of requests from advertisers to reach not just children, but parents and families as well. Using advanced targeting capabilities and the incredible reach our systems have created, advertisers can now engage with the complete family. Prado has created a unique gateway into in-app media and the scale is incredible. In America alone over 220 million people are playing mobile games and Prado can reach them. The opportunity for advertisers to build their brands and secure new customers using the Prado system is here. We have created a new commercial strategy to bring Prado to market and expect our efforts in 2023 to lay the foundation for a powerful new division and revenue source in the Kidoz organization."

Now sit back relax and watch this powerful interview with Eldad Ben Tora, Prado President and Jason Williams, CEO of Kidoz.