I hope the company can provide a detailed document on their website that clarifies how these shares will be treated.

For example, if I want to roll some or all of my existing shares into the new supershares, how do I go about doing it?  Is there a specific process that I can take myself, or does my brokerage have to do it?

Also, if the brokerage has to do it (and I use an online discount brokerage), I hope this doesn't entail a hefty fee of four or five hundred dollars similar to what happens if the brokerage assists with letting me participate in a private placement.  That would be a significant barrier to entry for many small retail investors, and would probably keep a lot of them from participating in the supershare concept.