Celestial, it looks like hall of fame beverages created another website (within their power players) to get their message across. Not a bad idea actually, since they all have mega $$, have run companies, and who better to promote them than themselves. They are definitely keeping their product in front of some high profile events and people that are influential. That's what is going to make this product run along with their unique labeling. I'm in for the ride. Buyng up alot at .02 & .03 is like taking candy from a baby! RH